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FALÚCREATIVE
FaluCreative / A way of seeingPhotography · Film · Software

The same eye.

A person. A place. An idea.
There’s a thread through all of it.

A person / Kon

First, the person.
Then, the frame.

Working with Kon. On this side of the camera.
Let him lead.

A neighborhood can be a map.
Or it can be someone’s story.

Walk into McKinley Park with Kon. Listen to what he notices. Follow where he takes you.

Kon, in his own words
The camera changes hands

A little trust.
A different point of view.

Meet the people holding Riri
A place / Chicago

You know it
when you feel it.

An idea / From looking to making

A little light.
A different world.

Adeja red gloss with a black cap on textured silver
The photograph / Adeja Creations
There it is.

The light.
The surface.
The thing you almost missed.

A finished photograph and a first-person glimpse of the same product setup. Two sides of making something.

The rest of the photographs
Now, give that attention another form.

Something you see.
Something you use.

What belongs in the frame. What belongs on the screen.
What makes the next step feel right.

Dispatch assignment workspace
Dispatchcourtesy of FaluCreative

The right people.
The next clear step.

From the job to the crew to the handoff. Follow an assignment through a working demonstration.

Try the handoff Interactive demonstration with fictional jobs and people.
A person. A place. An idea. Yours.

What are
you carrying?

Something you want people to feel.
Something you need to work.
Let’s find the thread.

Start our conversation
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